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The Intersection of Artistry & Strategy

New York's premier destination for prestige M·A·C cosmetics, innovative studio tools, and expert brand consulting. Elevate your beauty business from every angle.

Shop M·A·C Cosmetics Explore Consulting Services

Authorized M·A·C Pro Retailer

Your direct source for genuine M·A·C products

NYC-Based Expertise

Strategically located on Lexington Avenue, New York

Trusted by Salons & Spas

Wholesale distribution partner across the nation

Innovators in Hygienic Beauty Tools

Pioneering professional-grade cleaners and applicators

A Spectrum of Beauty Solutions

Close-up of various vibrant M·A·C eyeshadows and lipsticks displayed neatly in a high-end boutique setting.

M·A·C Cosmetics Retail

Explore the full range of professional M·A·C makeup, from foundational essentials to avant-garde colors, at our exclusive New York boutique.

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Ergonomically designed makeup brushes and a specialized cleaner solution on a sleek, modern vanity.

Proprietary Studio Tools

Discover our innovative line of studio-grade makeup cleaners and precision applicators, designed for performance and hygiene.

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Stylist at a chic salon selecting from a display of high-end beauty products, signifying wholesale distribution.

Wholesale Distribution

Partner with us for reliable wholesale distribution of premium M·A·C products and our proprietary tools to your salon or spa.

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Team of beauty professionals collaborating on a brand strategy session, reviewing market trends and design boards.

Brand Strategy & Management

Build a compelling beauty brand with our expert guidance, from concept development and positioning to market entry and growth.

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Luxurious and modern beauty retail space interior designed with elegant displays and sophisticated lighting.

Retail & E-commerce Design

Create captivating customer experiences with our award-winning retail space and e-commerce design and visual merchandising expertise.

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Hygienic Makeup Programs

Elevate your safety standards with our comprehensive hygienic protocols and training, essential for every professional beauty environment.

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Tailored for Your Success

Empower Your Business

Gain exclusive wholesale access to M·A·C cosmetics and our specialized hygienic cleaning solutions. Elevate your retail offerings, enhance client experience, and streamline your operations with expert merchandising support.

Wholesale for Salons & Spas
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Build Your Legacy

From nascent concepts to market-ready collections, we provide comprehensive brand strategy, launch roadmaps, retail channel planning, and robust e-commerce development to define and expand your beauty empire.

Brand Strategy Services
Creative visual of product packaging designs and branding elements for a new cosmetic line.

Master Your Craft

Access the complete M·A·C professional range, discover essential pro discounts for your kit, and integrate our innovative hygienic tools to ensure every application is pristine and safe. Your artistry, elevated.

Explore Pro M·A·C Products
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What's Your Beauty Business Goal?

Select an option below to discover how Meridian Makeup can empower your vision.

Elevate My Salon's Retail Offering
Launch or Grow My Cosmetics Line
Master In-Store Hygiene & Experience
Shop for Professional Makeup

Proven Results in the Beauty Space

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+40% Retail Revenue

A boutique NYC spa increased retail revenue by 40% after partnering with us for wholesale M·A·C products and visual merchandising.

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Stylish, minimalist display of a newly launched beauty product line on a marble counter.

90-Day Market Launch

An indie beauty brand successfully launched a direct-to-consumer online store in 90 days, guided by our e-commerce and brand strategy teams.

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Clean and sterile makeup tools and stations within a modern salon environment.

95% Client Satisfaction

A national salon chain implemented our hygienic makeup program, resulting in a 95% client satisfaction score for safety and cleanliness.

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Our Strategic Approach

1

Discover

We begin with a deep dive into your brand, audience, and objectives, complemented by meticulous market analysis and competitive audits.

2

Strategize

We craft a bespoke roadmap, from precise brand positioning and innovative retail design to optimal product assortment and targeted marketing plans.

3

Implement

Our dedicated team executes the plan, whether it's a seamless store build-out, a strategic wholesale partnership, or a high-impact digital launch.

4

Grow

We provide ongoing support, comprehensive training, and continuous optimization to ensure sustained growth and fortified market leadership.

Frequently Asked Questions

Our retail boutique located on Lexington Avenue specializes exclusively in the full range of M·A·C cosmetics. However, our wholesale program offers a curated selection of other prestige beauty brands to meet specific partner needs, and we proudly feature our proprietary line of makeup cleaners and tools.
Wholesale account requirements are tailored to ensure a beneficial partnership. We consider factors such as business type, volume, and location. Please contact our dedicated wholesale team directly at info@meridianmakeup.com or call (212) 644-2000 for a detailed discussion regarding eligibility and terms for your salon or spa.
Absolutely. Meridian Makeup specializes in end-to-end brand strategy and development services for emerging beauty lines. From initial concept validation, market research, and brand positioning to product formulation guidance and comprehensive launch roadmaps, we nurture your vision into a thriving reality.
Yes, our Meridian Makeup boutique at 745 Lexington Avenue, Suite 400, New York, NY 10022, serves as our flagship M·A·C Cosmetics Retail store. We welcome the public to experience personalized consultations, discover the latest collections, and receive expert advice from our seasoned makeup artists.

Insights from the Experts

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The Ultimate Guide to Salon Hygiene

Download our comprehensive PDF guide featuring best practices for maintaining pristine salon environments, including advanced techniques with our proprietary cleaners.

Mockup of a 'Beauty Brand Launch Checklist' document cover, showcasing brand elements.

The Beauty Brand Launch Checklist

An essential resource for emerging beauty brands, covering critical steps from compelling positioning and strategic pricing to effective channel strategy. Get started right.

Ready to redefine what's possible?

Whether you're a salon owner, aspiring brand founder, or established cosmetics retailer, our specialized team at Meridian Makeup is ready to be your strategic partner. Contact us today for a personalized consultation tailored to your unique goals.

Phone: (212) 644-2000

Email: info@meridianmakeup.com

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