Build a Beauty E-Commerce Experience That Converts

Meridian Makeup helps indie brands and established retailers create seamless, scalable, and beautiful online stores that drive sales and build loyalty. Your e-commerce site is more than just a store; it’s your biggest flagship. If it’s slow, confusing, or fails to convert, you’re losing customers and revenue every second.

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Our E-commerce Services

DTC Strategy & Platform Selection

We help you navigate the complex landscape of e-commerce platforms, from Shopify and Magento to custom builds, ensuring your tech stack aligns perfectly with your business model and growth ambitions.

UX/UI Design & Development

Our designers craft intuitive, mobile-first storefronts that are not only visually stunning and reflective of your brand aesthetic but also engineered for effortless user journeys and high engagement.

Conversion Rate Optimization (CRO)

Through meticulous A/B testing, precise product page optimization, and a streamlined checkout process, we systematically increase your site's ability to turn visitors into loyal customers and repeat buyers.

Subscription & Loyalty Programs

Cultivate lasting customer relationships and foster recurring revenue through expertly designed subscription models and compelling loyalty programs that reward engagement and encourage repeat purchases.

Anatomy of a High-Performing Beauty Site

  • Mobile-First, Responsive Design
  • High-Resolution Product Imagery & Video
  • Virtual Try-On & Shade Finders (Consulting)
  • Customer Reviews & User-Generated Content
  • Seamless, Multi-Step Checkout
  • Subscription & Auto-Replenish Options
Graphic representation of a well-organized e-commerce store layout, emphasizing mobile responsiveness and clear navigation.

Data-Driven Optimization for Maximum ROI

We don't guess, we test. Our optimization services are rooted in rigorous data analysis, from heatmaps and user recordings to A/B testing. We identify friction points in your customer's journey and systematically eliminate them, leading to measurable increases in conversion and revenue for your beauty brand. Our strategic insights ensure your online store performs at its peak, continuously adapting to market trends and consumer behavior.

Stylized graph showing a clear upward trend, labeled 'Conversion Rate', indicating growth and successful optimization.

"Meridian's team rebuilt our Shopify store from the ground up. Our conversion rate doubled in three months, and the new design finally feels like our brand. It's been transformative for our indie skincare line."

Founder, an indie skincare line

Is Your Online Store Underperforming?

Find out with a complimentary e-commerce audit. Our experts will analyze your site and provide actionable recommendations to improve performance, boost sales, and truly reflect your brand's prestige online.

Request My Free Audit